Top Designs in Food Packaging
A functionalism form that is stylized is a packaging design. Functions such as present-ability of the product, protection and carrying of the product are the core purposes of packaging design. A good packaging serves the purpose of technicality and presentation. Technicality in terms of good packaging aims at the extension of the shelf life of the product by better protecting the food from all hazards along the production chain.
So as to pack food the most common packaging material used by food manufacturers are plastic, cardboard and aluminum.
An effective package design is obtained by following several tips. The first is knowing the brand identity this is because its the consumer first point of contact to the product.
The company needs to ask questions such as; what their product is, their primary target consumer, how different is their product from similar products in the market and what is their company’s philosophy. When a company asks these kind if questions they are able to ensure their package design is consistent with their brand identity and also guide in packaging shape, size, color and materials. Through use of the company’s name, design and logo a package needs to communicate strongly and clearly when a company is launching a new product in the market. Design drive costs and packaging materials involve key drivers for food packaging.
The key drivers for food packaging are printing production and labor, long term savings, materials and working with package designers. Designers need to be interviewed in order to have diligent designers while at the same time secure the best prices when working with package designers. A company can achieve long term savings by using automated machines even though they are quite expensive they reduce labor cost significantly.
Another key driver is printing, production and labor that is by making trade-offs. As for materials there are various types of material used such as traditional and the greener package. Material such as aluminum, glass, paperboard and plastic are types of traditional materials. As for the greener package its an advancement in innovative and eco-friendly packaging materials that help with sustainable packaging materials.
In the process of production, when a design is approved for packaging, materials are acquired. A prototype is first designed, especially in the case of a new design. Upon acceptance of the prototype package, other items are then packaged. Issues relating to mass production is considered based on the package. For instance, issues relating to the use of technology in order to implement the mass production.
Labor and energy requirements are other factors that need to be looked at. Labeling of the product results to definition the product that is all the ingredients used, shelf life, name among others and company details. One of the steps of the packaging process is labeling.